Privacy Policy

PRIVACY POLICY
Last updated: 2 February 2026

This Privacy Policy explains how ABSY GROUP (Entreprise Individuelle) (“we”, “us”) collects, uses, and shares your personal data when you visit or make a purchase on https://backmate.uk (the “Site”).

1) WHO WE ARE (DATA CONTROLLER)
Controller: ABSY GROUP (Entreprise Individuelle — sole trader), operating the brand BackMate
Registered office (head office): 30 impasse de la momie, 26300 Rochefort Samson, France
SIRET: 999 348 303 00010
Contact (privacy & support): support@backmate.uk

2) PERSONAL DATA WE COLLECT
Depending on how you use the Site, we may collect:
- Identity & contact data: name, email address, phone (if provided), billing/shipping address
- Order data: items purchased, order number, returns/refunds communications
- Payment data: payment status and transaction details (we do not receive full card numbers; payments are processed by payment providers)
- Technical & usage data: IP address, device/browser info, cookie identifiers, pages viewed, interactions
- Customer support data: messages and attachments you send us

3) WHY WE USE YOUR DATA (PURPOSES)
We use your data to:
- Process and deliver your orders, and provide customer service
- Send order-related emails (confirmation, shipping updates, support)
- Prevent fraud and keep the Site secure
- Improve the Site, analytics, and performance (where permitted/consented)
- Marketing communications (only where lawful; you can opt out anytime)

4) LAWFUL BASES (UK GDPR / GDPR)
We rely on:
- Contract: to process your order and provide the service you request
- Legal obligation: for accounting, tax, and compliance
- Legitimate interests: fraud prevention, security, service improvement (balanced against your rights)
- Consent: for non-essential cookies and certain marketing/analytics where required

5) SHARING YOUR DATA
We share personal data only as needed with:
- Shopify (our ecommerce platform)
- Payment providers (e.g., Shopify Payments, PayPal, Apple Pay, Klarna) to process payments
- Shipping and logistics partners and carriers, to deliver your order
- Service providers (e.g., email, analytics) where enabled and lawful

6) INTERNATIONAL TRANSFERS
Because we operate internationally and orders may be fulfilled/shipped from China, your data may be transferred outside the UK/EEA.
Where required, we use appropriate safeguards (such as contractual protections) to help protect your data.

7) DATA RETENTION
We keep personal data only for as long as necessary for the purposes above, including:
- order and customer service records
- legal and accounting requirements
Retention periods vary depending on the type of data and legal obligations.

8) YOUR RIGHTS
Depending on your location (UK and/or EEA), you may have rights to:
- access your data
- correct inaccurate data
- delete your data (in certain situations)
- restrict or object to processing (in certain situations)
- data portability (in certain situations)
- withdraw consent (where we rely on consent)

To exercise your rights, email support@backmate.uk.

9) MARKETING PREFERENCES
You can opt out of marketing emails at any time using the unsubscribe link or by contacting us.

10) COOKIES
We use cookies and similar technologies. Please see our Cookie Policy for details and your choices.

11) SECURITY
We use reasonable administrative, technical, and organisational measures to protect personal data. No method of transmission or storage is 100% secure.

12) CHILDREN
The Site is not intended for children under 16. We do not knowingly collect data from children.

13) COMPLAINTS
UK: You can complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data.
EU/France: You can also complain to your local supervisory authority, including the CNIL in France.

14) CHANGES
We may update this Policy from time to time. The “Last updated” date shows when it was revised.